What's Your Story?

If your company’s technical and engineering content isn’t…

 

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Building your organizational

brand

Generating new business leads

Telling a compelling story

Engaging your audience

…then it’s not doing its job.

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Every white paper, customer case study, technical report, or sell sheet is your opportunity to tell a story. We’ll help you take the most complex concepts and make them meaningful for everyone.

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If your organization employs engineers, IT pros, and other critical knowledge workers, it needs to share stories about their accomplishments to customers, sales teams, and business partners. 

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But articulating a wealth of engineering, IT, and other technical knowledge to a non-technical audience isn’t easy, but it’s a critical must-have. Writing often takes a backseat to "real” work and there aren’t enough hours in the day to complete technical work, let alone to write it down.

“No one really loves being interrupted by a sales pitch. But everyone likes a good story. The businesses that can tell a good story today will have an advantage tomorrow.” 

-- Joe Lazaukas, author, The Storytelling Edge and founder of Contently.